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Superio Trading Ltd.

is a young, specialized distribution company that builds on years of owner experience and their high know-how about business, distribution, sales and marketing. 

Superio Trading Ltd. belongs to Superio International, which operates in Austria, Hungary, Slovenia and Serbia. The goal of Superio International is to provide multi-country coverage for easier communication and price harmonization. For customers, offer international brands.



The company was established in 2007 
in Bratislava by partners:

Wilfried Garai (Slovakia): 

working experience since 1991 in the field of business sales - retailers, wholesalers, Key Account Management, Sales Management, Business Team Management. Companies: Kronstar, Henkel Slovakia, Hagleitner, Berner and Superio Trading.

Reinhard Klackl (Austria): 

marketing and distribution experiences, Billa Österreich (assistant to the CEO), 15 years experience at Henkel Central Eastern Europe (marketing and sales director for cosmetics in Eastern Europe).

Superio Trading Ltd. focuses on successful, modern and trendy, unusual non-food products, rather in small market segments such as ECO, BIO, NATURE. In order for the consumer to find these products where he expects them to avoid any distribution losses, Superio Trading concentrates on drugstore businesses (in addition to supermarkets, hypermarkets and new distribution channels).

Superio Trading Ltd. optimally connects specialists - manufacturers with trade chains and systems in the Czech Republic and Slovakia. It connects producers who do not plan subsidiaries in the Czech Republic and Slovakia because it provides complete distribution security. Superio Trading is a competent partner for both parties thanks to

  • Active assortment policy

  • Carefully selecting new products to market
  • Successful business and marketing measures

  • Right price policy

  • Tailor-made placement policy (Category Management)

  • Professional annual plan

  • Active media support

The goal is that the consumer can find his product in the right trading channel at the right place. The trader, the manufacturer and the distributor, profits from good sales, corresponding margins, even in small business segments.

Logistics: logistic, transportation and warehousing services is provided by the logistics company ČSAD Invest sro, in modern warehouse complexes close to Bratislava, from where it is ideal for customers in the Czech Republic and the Slovak Republic.